This should give you more guidance in terms of how to order your bullet points. If you see a few bullet points right on the border, keep them for now (with the understanding that some will be cut later).įinally, cross-reference your potential list of bullet points with what you find on the manufacturer’s site, or major retailing websites. You can sort them into a spreadsheet and count how many times each one appears, and where in the list of five.įrom there, start filtering by keeping the features or comments that appeared most often and cutting the rest. Go on Amazon and Google your competitors and make a note of what their bullet points are. This part of the process might take you a bit of time, but it’ll pay off in the end. Do: List the Most Important Feature First Come up with a list of about 10 hard-hitting keywords, then see how they can fit. When you’re trying to figure out which final keywords to settle on for your bullet points, don’t ignore optimization completely in favour of brevity. Don’t: Completely Ignore Keyword Optimization
For maximum benefit, limit yourself to 1-2 keywords in each sentence. Less is definitely more when it comes to how many keywords you should be using in each bullet point. Do: Limit Your Keywords in Each Bullet Point Plus, it reads awkwardly for users and you risk turning them off with the mass repetition. However, this was put out of practice several years ago and you’ll only get punished for it now. Keyword stuffing is when you repeat keywords over and over with the intent of trying to score higher SEO. One of the fundamental areas is keywords, so use available tools when researching which search terms have the most activity. The Amazon search algorithm (A9) tracks many areas of your page to determine where in the search results it should appear. Do: Research Keywords to Use in the Bullet Points When you’re writing your bullet points, there are several things you can do to help your listing clarity and SEO fulfillments. Now that you know how they should be structured, it’s time to dive deeper and learn how to optimize them to best suit Amazon’s internal search algorithm, A9. Your bullets shouldn’t be run-on sentences, but nor should they be various examples of grammar and punctuation. Try to avoid getting too fancy with punctuation.Each bullet point needs to start with a capital letter.Make sure you don’t exceed the maximum of 15 words/500 characters for each bullet point.Order your bullets for importance, with the most crucial ones being at the top and descending downwards.
You can only use letters and numbers, so no HTML or fancy codes or anything.Nothing should be marketing or advertising-y in nature.You cannot write anything about the product’s price, how it’s shipped or your company.There are a few other rules to follow, too: In essence, your bullet points should be a five-point summary of your product’s best or most important features or advantages. extra charging cable, carrying case, etc.). A good example of this would be writing about your laptop’s processor type and speed a not-so-good example would be to write about the accessories that are included (e.g. Ask yourself what the most important criteria are when shoppers are browsing and what can help them make a decision.Įach bullet point can be up to 15 words each (maximum of 500 characters in each bullet) and should describe a notable highlight of the product.
They help make reading easier by minimizing walls of text, giving users bite-sized pieces of information they can use to make a shopping decision.įor example, if you’re selling laptops, you could use the bullet points to highlight the computer’s processor specs, display size and type, weight and anything else that distinguishes it from other laptops. Next to the image on a product page on Amazon, you’ll find five bullet points that outline the product’s main features or benefits. And if it turns out the biggest problem you have is too many great points to fit, we’ll help you with that, too. When you’re writing up your product listings, how much attention do you pay to crafting effective Amazon bullet points? If the answer is, “Not much,” RepricerExpress has the easy tips you need to optimize your Amazon product listings.
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